What Is Your Website Actually Worth?
First—credibility. If you undervalue your website, you’re telling people to undervalue your business. Second—valuation. If you ever plan to sell, your digital presence will directly impact your final price tag. I had a conversation recently with the owner of a great local business. Unique concept. Strong business. Loyal customers. But when it came to his […]
The Great Separation Question
The Great Separation Question: Standing Apart vs. Blending In Do you know who you are as a business? And more importantly—do you think you can DIY translate that identity into a custom-built website yourself? If yes, you’re a rockstar—and I hope you’re paying yourself your hourly rate to do it, and that it’s truly […]